Introduction
In the competitive world of technology, companies are always looking for ways to stand out and create products that resonate with their target audience. One effective strategy that has been proven time and again is to look to established superlative products as a guide for new product development.
What are superlative products?
Superlative products are products that are considered the best in their category or industry. They may have unique features, superior performance, or exceptional customer service. These products have a proven track record of success and have established themselves as market leaders. By studying these products, companies can gain valuable insights into what works and what doesn’t, and use this knowledge to inform their own product development efforts.
The benefits of using an established superlative product as a guide
1. Established trust and credibility
When a company looks to an established superlative product as a guide for its new product, it is leveraging the trust and credibility that has been built up over time by the existing product. This can be particularly valuable in industries where trust is a critical factor, such as healthcare or finance. By associating itself with a trusted brand, the new product can quickly establish itself as a reliable and high-quality option for consumers.
2. Proven success
Superlative products have already demonstrated their ability to succeed in the market. By studying these products, companies can gain valuable insights into what features, design elements, and marketing strategies have been most effective. This knowledge can then be applied to the development of the new product, increasing its chances of success.
3. Differentiation from competitors
In a crowded marketplace, it can be difficult for a new product to stand out from the competition. By looking to an established superlative product as a guide, companies can differentiate their new product and offer unique features or experiences that set them apart from their competitors. This can help attract customers who are looking for something new and innovative.
Real-life examples of successful product development using established superlatives
1. Apple’s iPhone
Apple’s iPhone is widely considered one of the most successful products ever created. When the first iPhone was introduced in 2007, it was immediately compared to existing smartphones on the market. However, by leveraging the trust and credibility of its existing brand, Apple was able to create a product that stood out from the competition. The iPhone’s intuitive design, touchscreen interface, and app store have all become industry standards, and have helped Apple maintain its position as a market leader in the smartphone industry.
2. Tesla’s Model S
Tesla’s Model S is another example of a company that has successfully used an established superlative product as a guide for new product development. When the Model S was first introduced in 2012, it was positioned as a luxury electric car that could compete with traditional gas-powered vehicles. By leveraging the trust and credibility of its existing brand, Tesla was able to create a product that not only met but exceeded consumer expectations. The Model S’s sleek design, advanced technology features, and exceptional performance have helped it become one of the most successful electric cars on the market.
3. Dropbox’s cloud storage service
Dropbox is a cloud storage service that was acquired by Microsoft in 2015 for $4.7 billion. When Dropbox first launched in 2008, it was immediately compared to existing cloud storage options such as Google Drive and Microsoft OneDrive. However, by leveraging the trust and credibility of its existing brand, Dropbox was able to create a product that stood out from the competition.