In today’s digital age, word-of-mouth marketing is still one of the most powerful ways to get your message out and attract new customers. When a company is able to get its customers to spread a message far and wide, it is referred to as viral marketing. In this article, we will explore how IT companies can create viral content that resonates with their target audience and encourages them to share it with others.
The Importance of Viral Marketing for IT Companies
Viral marketing has the potential to reach a much larger audience than traditional advertising methods. When people are inspired by a piece of content and want to share it with their friends and family, they can spread it to a vast network of people without any additional effort from the company. This means that IT companies that create viral content have the potential to attract more customers, generate more revenue, and build stronger relationships with their existing clients.
To understand why viral marketing is so effective, let’s take a look at some statistics:
- According to Nielsen, people trust personal recommendations from friends and family more than any other form of advertising. In fact, 92% of consumers trust personal recommendations more than online ads.
The Key Components of Viral Content
To create viral content, IT companies need to understand what their target audience is looking for and what motivates them to share content. Here are some key components that can help make your content more likely to go viral:
- Emotions and Storytelling
People are more likely to share content that evokes strong emotions, such as happiness, fear, or excitement. By telling a compelling story that connects with people on an emotional level, IT companies can create content that is more likely to be shared.
For example, the viral video "Dove Real Beauty" tells the story of how society has created unrealistic beauty standards and encourages women to feel inadequate. The video has over 127 million views on YouTube and has been shared by millions of people around the world.
2. Value and Utility
People are more likely to share content that provides value or solves a problem. By creating informative and helpful content, IT companies can attract potential customers who are looking for solutions to their problems.
For example, the viral blog post "The Ultimate Guide to Remote Work" by Buffer provides valuable information about how to work remotely effectively. The post has over 4 million views and has been shared by countless people who work remotely.
3. Authenticity and Humor
People are more likely to share content that is authentic and humorous. By being true to themselves and sharing their personality, IT companies can create content that resonates with their target audience and encourages them to share it.
For example, the viral video "The Dude Perfect" features a group of friends playing tricks on each other in a humorous and authentic way. The video has over 14 million views on YouTube and has been shared by countless people who enjoy watching humorous content.
4. Relevance and Timeliness
People are more likely to share content that is relevant and timely. By creating content that addresses current events or trends, IT companies can attract potential customers who are looking for solutions to their problems.
For example, the viral blog post "10 Ways to Boost Your Instagram Presence" by Hootsuite was published in 2017 when social media marketing was becoming increasingly important for businesses. The post has over 1.8 million views and has been shared by countless people who are looking to improve their social media presence.