In the realm of technology, referring to companies can be a delicate matter, with the choice between ‘he’, ‘she’, or ‘it’ raising intriguing questions.
Historically, companies have been addressed using gender-neutral pronouns like ‘it’. However, this can feel impersonal and lack warmth, as seen when referring to Google as ‘it’.
In recent years, there has been a shift towards using gender-inclusive language. Companies such as Buffer and Hootsuite have adopted this approach by referring to themselves as ‘she’, reflecting their commitment to inclusivity and equality.
A balanced approach is crucial. While it’s essential to be inclusive, maintaining professionalism is equally important. Using the pronoun preferred or most commonly associated with a company is advisable. For instance, if a company consistently uses ‘she’ in its branding, it would be appropriate to follow suit.
Microsoft offers an insightful case study, having referred to itself as ‘she’ in Spanish-speaking regions in 2016. This decision sparked both praise and criticism but underscores the significance of considering how we address companies.
In conclusion, the choice between ‘he’, ‘she’, or ‘it’ is not merely a grammatical issue; it reflects our values and attitudes towards technology and gender. As IT professionals, let’s strive to use language that is inclusive, professional, and respectful, acknowledging that the tech world belongs to everyone.
Q: Is it appropriate to refer to a company as ‘she’?
A: While not universally accepted, some companies do choose to refer to themselves as ‘she’. It’s important to respect their preference and use the pronoun they are most commonly associated with.
Q: Why is using gender-neutral language important?
A: Using gender-neutral language promotes inclusivity and equality, ensuring that everyone feels valued and respected in the tech industry.