Types of Trademarks
Trademarking a company name is an important step in protecting your brand identity and ensuring that no one else can use your name. However, the cost of trademarking a company name can vary depending on several factors such as the complexity of the mark, the type of mark you want to register, and the jurisdiction where you want to register it. In this article, we will explore the different types of trademarks, their costs, and the steps involved in the process.
Types of Trademarks
There are two main types of trademarks: word marks and symbols. Word marks are used for names or words that are distinctive to your company. Symbol marks, also known as logos, consist of images, colors, slogans, or any other graphical element that identifies your brand.
In addition to these two main types of trademarks, there are also secondary marks, which are used for trade dress, packaging, and product designs. Secondary marks can include specific colors, fonts, or packaging that distinguish your brand from others. The cost of registering a secondary mark is generally lower than a word mark or symbol mark.
Costs of Trademarking a Company Name
The cost of trademarking a company name varies depending on the type of mark you want to register and the jurisdiction where you want to register it. In the United States, for example, the cost of registering a trademark with the US Patent and Trademark Office (USPTO) can range from $275 to $1000 per class of goods or services.
The cost of registering a trademark in the UK is around £360 for each class of goods or services. However, this fee does not include additional costs such as legal fees or professional services. In Australia, the cost of registering a trademark can range from $250 to $1,200 per class of goods or services, depending on the complexity of the mark.
Steps Involved in the Trademarking Process
The process of trademarking a company name involves several steps that require careful attention to detail and accuracy. The first step is to conduct a thorough search of existing trademarks to ensure that your proposed mark is not already registered.
Once you have identified any potential conflicts, you can proceed with the registration process. This involves filling out an application form and providing detailed descriptions of the goods or services covered by the mark. You will also need to provide a sample of your proposed mark, which may be a wordmark, symbol mark, or secondary mark.
Once your application is submitted, it will be reviewed by the trademark office in the jurisdiction where you want to register it. If your application is approved, you will be issued a registration certificate that gives you legal rights to use and enforce your trademark.
Case Studies of Trademarking Company Names
One example of a successful trademarking process for a company name is the case of Airbnb. In 2013, the company filed a trademark application for its logo, which features a distinctive stylized “A” design. The registration of this trademark allowed Airbnb to enforce its brand identity and prevent competitors from using similar logos.
Another example is the case of Google. In 2015, the company filed a trademark application for its “Doodle” logo, which features the name of the company written in playful fonts. The registration of this trademark allowed Google to enforce its brand identity and prevent competitors from using similar logos.
FAQs
Q: How long does it take to register a trademark?
A: The time it takes to register a trademark can vary depending on the jurisdiction and the complexity of the mark. In the United States, for example, the process can take anywhere from 6 months to 2 years.
Q: Do I need a trademark attorney to register my company name?
A: It is not strictly necessary to hire a trademark attorney to register your company name. However, it is recommended as trademark law can be complex, and an attorney can help ensure that your application meets all legal requirements.