What Are Long Tail Keywords?
Long tail keywords are phrases or sentences that contain three or more words. These keywords are often used by consumers when searching for specific products or services, and they have a lower search volume than short tail keywords. For example, instead of using the short tail keyword “software,” you could use the long tail keyword “open-source software for small businesses.”
Why Use Long Tail Keywords in SEO Optimization Strategies?
There are several reasons why IT companies should use long tail keywords in their SEO optimization strategies. These include:
- Targeted Traffic: By using long tail keywords, IT companies can attract more targeted traffic to their website. Long tail keywords are highly specific and have a lower search volume than short tail keywords, which means that the people searching for those keywords are more likely to be interested in what your company has to offer.
- Conversion Rates: Studies have shown that long tail keywords are more effective at converting visitors into customers than short tail keywords. This is because long tail keywords are more specific and attract people who are further along in the buying process.
- Brand Awareness: By using long tail keywords, IT companies can increase their brand awareness and establish themselves as experts in a particular area. Long tail keywords allow you to target specific niches and showcase your expertise in those areas.
- Increased Relevance: Long tail keywords are highly relevant to the content on your website, which means that they are more likely to attract visitors who are looking for specific information or products. This can help to improve your website’s authority and increase its visibility in search engine results pages (SERPs).
- Competitive Advantage: By using long tail keywords, IT companies can gain a competitive advantage over their rivals. Long tail keywords are less commonly used by competitors, which means that they are more likely to attract visitors who are looking for specific products or services.
Real-Life Examples of the Benefits of Using Long Tail Keywords
To illustrate the benefits of using long tail keywords, let’s look at some real-life examples from the IT industry:
- Improved Conversion Rates: A study by Hubspot found that using long tail keywords can improve conversion rates by up to 250%. This is because long tail keywords are more specific and attract people who are further along in the buying process. For example, instead of using the short tail keyword “IT services,” you could use the long tail keyword “managed IT services for small businesses.”
- Increased Brand Awareness: By using long tail keywords, IT companies can increase their brand awareness and establish themselves as experts in a particular area. For example, instead of using the short tail keyword “software development,” you could use the long tail keyword “open-source software development for non-profits.”
- Targeted Traffic: Long tail keywords can help IT companies attract more targeted traffic to their website. For example, instead of using the short tail keyword “cloud computing,” you could use the long tail keyword “virtual private cloud (VPC) solutions for healthcare providers.”
- Increased Relevance: Long tail keywords are highly relevant to the content on your website, which means that they are more likely to attract visitors who are looking for specific information or products. For example, instead of using the short tail keyword “cybersecurity,” you could use the long tail keyword “network security solutions for e-commerce businesses.”
How to Use Long Tail Keywords in SEO Optimization Strategies
Now that we’ve seen the benefits of using long tail keywords in SEO optimization strategies, let’s look at how IT companies can use them effectively. Here are some tips:
- Conduct Keyword Research: The first step is to conduct keyword research to identify the long tail keywords that are relevant to your business and industry.